New York Times focuses on premium video content and dabbles with virtual reality

April 28, 2015 3:48

The New York Times is focussing on premium video and experimental technologies like virtual reality as key pillars of its future, as it seeks to grow new revenue streams by leveraging its global audience.

Kicking off the Digital Newfronts in New York global CEO Mark Thompson and his team told an audience of US media buyers and clients the so-called “grey lady” was preparing to move to “the next frontier of visual storytelling”.

Thompson

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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