New Zealand hopes to melt Aussie hearts with ‘Inspired by Wellington’ Gelato Messina flavour

November 11, 2015 9:45

Tourism New Zealand is aiming straight at Australia’s sweet spot, co-opting award winning Sydney Gelato company Messina to develop a New Zealand flavour to promote the destination.

The new new campaign by Whybin\TBWA Sydney focuses on the idea of ‘Inspired by Wellington’, and is the first of a three part series to promote the NZ capital, Wairarapa and Marlborough.

https://www.youtube.com/watch?v=JgpylYRXKDY

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Advertising Whybin. Whybin/TBWA

4 COMMENTS

JG 11 Nov 15

Love the way she says “we’ve got a huge array of restaurants and baaaaaaas”.

User ID not verified.

Natasha Young 11 Nov 15

Choice bro! 😉 Is this flavour available in Melbourne? Specifically the Fitzroy store?

User ID not verified.

Benross 12 Nov 15

Hasn’t every brand on the world had their own Messina flavour?

How is this news?

Our company has done two flavours for product launches in the past year, and our marketers haven’t had a new idea since the iPod

User ID not verified.

K Watson 13 Nov 15

New Zealand? Provincial suburb of Sydney Bro.

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

New Zealand hopes to melt Aussie hearts with ‘Inspired by Wellington’ Gelato Messina flavour

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE