New Zealand Lotteries launches all-singing and dancing TV ad

Tim Burrowes

June 9, 2010 11:23

New Zealand Lotteries has launched a musical-style TV ad for its Instant Kiwi scratch ticket, promoting its new prizes.

The spot, created by DDB Auckland, aims to remind viewers how good it feels to win and features the song “Believe it or Not I’m Walking on Air” from the US TV series The Greatest American Hero.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

Topics

5 COMMENTS

Joe 9 Jun 10

Ah Ralph Hinkley where are you now ?

User ID not verified.

Deborah 9 Jun 10

I like it!

User ID not verified.

Anonymous 9 Jun 10

Gold

User ID not verified.

8apixel 10 Jun 10

ha! made me laugh – it just works as a visual and story. But I’m not one to buy a ticket any sooner.

User ID not verified.

SuzyQ 15 Jun 10

Who is the lead talent?

User ID not verified.

Latest

Kyle and Jackie O 'go rogue' in another Melbourne campaign

Coca-Cola and Disney release limited-edition Star Wars collection in Australia

Shift from traditional search drives Yango Creator

Apparent creative director departs for 'social impact future'

Publicis Groupe stock dives despite sunny forecast

New Zealand Lotteries launches all-singing and dancing TV ad

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE