New Zealand Transport Agency thanks drivers for safe speeds in latest campaign

Zoe Samios

January 18, 2017 4:39

The latest ad for New Zealand Transport Agency is thanking drivers for slowing down by focusing on the benefits of safe speeds and driving, rather than the devastating impact of excessive speed.

Clemenger BBDO Wellington - New Zealand Transport

The latest ad focuses on the benefits of driving slow rather than the grave impact of speeding.

Created by Clemenger BBDO Wellington, the ‘Less Speed, Less Harm’ spot tells the story of a man who was involved in a car accident, but not at fault.

The ad features a voiceover of the older man’s concerns for the at-fault driver, interspersed with clips from the injured man’s journey from crash to rehabilitation.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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