New Zealand’s Dish magazine launches into Australian supermarkets

If magazines are a declining medium, nobody told Sarah Tuck. As CEO and editor of Dish — a bi-monthly New Zealand print magazine that’s been at the forefront of seasonal recipes and food tips for the past 21 years — she is overseeing an aggressive expansion into the Australian market that goes against the prevailing wisdom that print is fading.

From this month, Dish will be available across Australia, with distribution through Coles, Woolworths, and Ritchie’s IGA stores. At first, Tuck and her team will ship 6000 copies to supermarkets, with a further 1000 earmarked for subscribers, but she expects these numbers to quickly grow as the magazine finds an audience.

It’s a big play, and one that somewhat landed in her lap. As Tuck explains to Mumbrella, the opportunity to distribute into Australian supermarkets came as a result of Delicious magazine being discontinued as a monthly print edition in June, instead being folded into the Stellar lift-out in News Corp’s Sunday newspapers.