News.com.au and ABC neck-and-neck in readership figures

BY Nathan Jolly

September 23, 2024 12:01

News.com.au and ABC neck-and-neck in readership figures

News.com.au was Australia’s most-read news site throughout August, but the ABC has come within a whisker of taking the mantle.

Just 10,000 monthly readers separated news.com.au from ABC News in August, with 12.29 million readers visiting the former, and 12.28 million ABC readers.

Nine.com.au was the third most-read news site, with 10.5 million monthly readers, with the network dropping over 200,000 viewers during their Olympic period. Similarly, the Sydney Morning Herald also lost roughly 200,000 readers during this period, and The Age lost roughly half a million.

The sports category grew 5% month on month, representing an extra 735,000 Australians, for a total sports audience of more than 15.6 million.

This followed an already significant 7% (962,000) increase in audience numbers for July, making two consecutive months for record Australian sport audience numbers online.

More than 20.7 million people used a news website or app in August, according to the ipsos iris date, reaching 96.5% of online Australians aged over 14.