News.com.au and realestate.com.au enter content sharing partnership

August 1, 2019 3:02

The first formalised strategic content partnership has been signed by news.com.au and realestate.com.au which will see the two brands collaborate on content.

The partnership, which is effective immediately, will see news.com.au house a realestate.com.au module on its site, hosting the latest real estate news and lifestyle content, while realestate.com.au will house news.com.au content across its buy, rent and sold verticals.

Realestate.com.au’s Melina Cruickshank and news.com.au’s Melissa Overman

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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1 COMMENTS

lisa 2 Aug 19

yawn. why is this consdered new or significant? News.com.au and REA were doing the content module swap thing for years. Then they stopped. Now they’ve started again. Big deal. Not.

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