news.com.au launches new campaign, urging consumers to ‘be on it’

News.com.au has launched a campaign, urging consumers to get their news from the site if they wish to “be on it.”

The TVC campaign was developed for news.com.au by Bohemia Group, a subsidiary of M&C Saatchi.

News.com.au managing director, Richard Skimin, said: “Our previous consumer campaign, the news in colour, was really successful for the brand and ran for almost six years celebrating the breadth of news.com.au’s content.”