News.com.au partners with Snapchat Discover
News.com.au has announced it will be launch partner for Snapchat Discover in Australia, with consumers able to access a selection of news.com.au content on Snapchat.
Snapchat Discover, announced in January, allows editors to curate content specifically for a Snapchat audience.
Julian Delany, news.com.au general manager, said: “We’re delighted to partner with Snapchat and allow consumers a new way to access what news.com.au does best, tell and share stories. Snapchat is a very visual platform sonews.com.au’s Discover content will be presented in this way in the brand and style of content that our consumers see every day.
Talk about playing catch up. Daily Mail was a global launch partner. Once again news.com.au is following them!
The people who actually use Snapchat don’t care about this.
Ahhhh News….. once again comically 2 years to late.
Congrats, you’ll nail those pesky Gen Y & Z’s one day 🙂