News.com.au retains lead at top of online ratings in February as smh.com.au closes gap
Fairfax Media’s smh.com.au has closed the gap on its rival News Corp’s news.com.au with the News Corp title’s unique audience only ahead by 162,000 but still top of the latest Nielsen online news figures for February.
Its audience of 3.578m unique users put it just ahead of smh.com.au’s audience of 3.416m unique users while ABC News websites were further behind in third place with a unique audience of 2.887m.
All three websites saw a boost on last months audiences as the school holidays ended and the official TV ratings season and online sites saw a boost in their entertainment news traffic.
Commenting on the results, head of media at Nielsen Monique Perry said: “With the start of the new TV ratings season and increases in new programming, the commercial TV networks have been successful in driving incremental unique audiences to their online portals. More and more we’re seeing audiences look online to complement their offline viewing and continue their engagement.
Would be good to show MOM or YOY +/- comparisons with these reports to give some context.
Good idea Andrew. Its discussed in the copy but no figures are quoted and this would provide more context of trends…