News.com.au takes out number one in the news rankings

May 21, 2013 11:07

News Limited website news.com.au has overtaken Ninemsn as Australia’s highest traffic news website for the first time.

The site was the most visited news website in Australia in April according to the Nielsen Online Ratings with 2.872m readers compared with 2.819m for Ninemsn. Yahoo!7 was third with 2.77m and SMH.com.au fourth with 2.747m.

The victory comes after the site moved to a more populist approach under editor Luke McIlveen which saw the site continue to offer news, but add more memes and viral video to the mix.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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