News.com.au tumbles to sixth in ranking of Australia’s most popular websites, as ABC maintains lead
The rankings of Australia’s most popular news websites has had a further shake-up as COVID-19 changes reading habits.
News.com.au, which frequently sat atop the pile in 2019, had a unique monthly audience of 10.1m, a fall of 17.7% from the month prior, while the ABC maintained the number one position, despite a 9.3% fall to 13.767m.
News.com.au has been overtaken by the Daily Mail
Most news publishers experienced a month-on-month fall for April, as March had such significant climbs. In March, the ABC climbed 53%, News.com.au 31%, 7News 38%, The Guardian 104% and Daily Mail 46%.
news.com.au relies on the bored employee. When working from home, you’re either working harder, or enjoying the down time in a more enjoyable way. There is no room for news.com.au for a lot of people in this new world.
Does this mean that News.com.au has stopped spending cash on SEO campaigns?
Or has all the news around Andrew Bolt and Mirada Devine providing drivel columns made everyone realise News now has the integrity of a potato when it comes to informing Australians on current events?
A hollow victory for Daily Mail considering they rip the work of everyone below them.
Two brit news sites in the top five. What has happened to our media landscape in Australia where we now have to rely on the poms for our news consumption. Nine and News have a lot to answer for!!
Meanwhile, local media is mia (or shut) in being interested in a local community support initiative. I’ve lost count of how many I’ve contacted.
Half of this list have been marked as I’m ‘not interested’ in my Google Discover feed for a while.
Great news!
Long may the tumble continue
Entirely unsurprising. There’s a clickbait tipping point. Go over it, and people will actively start rebelling against the continual “34 things that will make your story go viral, number 17 will shock you!” headlines.