News Corp aims for five per cent circulation boost ‘ultimate family movie’ DVD offer

Miranda Ward

October 16, 2015 10:58

News Corp Australia are giving away a collection of DVDs for just $2.50 a copy in an effort to boost the circulation of its metro and regional newspapers.

Launching this weekend, readers are able to collect a different DVD of the Ultimate Family Movie Collection for 14 days with the purchase of any of News Corp’s metro and regional mastheads.

https://youtu.be/MMpP44DqEMc

Nick Turner, head of retail marketing and media at News Corp, told Mumbrella: “Our number one objective is driving incremental circulation during that promotional period. We look for around 5+ per cent uplift during the three week period.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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6 COMMENTS

Mitch 16 Oct 15

Smart. not I often I say that with News Corp

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Streamer 16 Oct 15

What’s a DVD?

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DTM 16 Oct 15

I like it ….smart and relevant.

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Not Smart 16 Oct 15

A TV campaign about DVD’s (remember those?) to get people to read the paper makes about as much sense as… oh never mind. Nobody gives a crap anyway.

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AdGrunt 17 Oct 15

Has this article accidentally been republished from 2005?

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JJ Cruz 19 Oct 15

Hilarious! Giving away something people want to bolster sales of something people don’t want. A very sad and desperate state of affairs for that industry.

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