News Corp appoint former Woolworths and Coles marketer Tony Phillips as CMO

Miranda Ward

June 6, 2016 8:40

News Corp Australia has appointed former Woolworths chief marketer Tony Phillips as its new chief marketing officer.

Phillips, who departed Woolworths suddenly in May last year, will report to News Corp managing director of metropolitan and regional newspapers Damian Eales.

Ex-Woolies CMO Tony Phillips appointed CMO at News Corp Australia

During his tenure at Woolworths, Phillips oversaw the much condemned marketing campaign which linked the brand to Anzac war heroes, and was also behind the ‘Cheap Cheap’ campaign which many saw as aping Coles’ ‘Down Down’ proposition.

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Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.