News Corp appoints Cameron King to lead programmatic, confirms exit from joint exchange
News Corp Australia has appointed a new commercial head of platforms and products Cameron King.
The move comes after the departure of head of commercial development Jason Barnes and director of commercial and product development Les Wigan who moved to Fox Sports in February. The pair were leading figures in News Corp’s push into programmatic and shortly after their departure News announced its withdrawal from the publishers exchange.
King has been appointed to the role, expanding his responsibilities as News Corp’s head of commercial innovation to also manage News’ automated trading platform.
Cam is a brilliant operator, smart, savvy and professional. Under his guidance the News trading platform will start kicking some serious goals. Neil and Cam will make a formidable team.
Congrats Cam, you’ll stand tall in the area of programmatic trading, you’ll carry Neil on your shoulders…
Nice one Cam! Well deserved.
Great move — Cam is a fantastic operator. (By the way, I think he will be reporting to Neil Robinson, not Neil Robertson…)
Cam is a smart cookie – good move by News!