News Corp Australia enters strategic data partnership with Productreview.com.au

September 12, 2019 11:03

News Corp Australia has joined forces with consumer opinion platform Productreview.com.au in an agreement which will see the media business use the platform’s data sets to enhance News Corp’s audience targeting.

The partnership will also be used to improve the publisher’s campaign activation platform, News Connect.

Photography by andre&dominqiue

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics

News Connect News Corp News Corp Australia Productreview.com.au Renee Xie Suzie Cardwell

4 COMMENTS

News sez 12 Sep 19

“What’s a data?”

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This 13 Sep 19

This is one form of data point. A log of your device ID as you commented. You’ll fit nicely in the Luddite audience.

User ID not verified.

K 13 Sep 19

This is one form of data, a cookie in your browser as you commented, then a log of your device ID from an app shared with live ramp et al. You’ll fit nicely into the Luddite audience pool.

User ID not verified.

Stay In Your Lane 16 Sep 19

I thought News was full of Luddites – doesn’t that make you part of the same audience?
You should wash your hands, you’re putting newspaper ink everywhere!

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