F.Y.I.

News Corp Australia launches three mobile ad products

May 7, 2014 5:05

News Corp Australia has launched three mobile advertising products as traffic from mobile devices now accounts for more than half of its digital audience.

The announcement:

This week sees News Corp Australia launching two mobile ad products – ‘Spot Expander’, an Australian media first, and ‘Tablet Interstitial’. They follow last month’s launch of a third mobile product, ‘Adhesion Banner.’

News Corp Australia’s Neil Robinson, who was recently appointed to the new role of director digital strategy and sales, said “These products have been developed and built by our in-house team and are the first results of the significant investment we’ve made in our mobile studio capabilities.

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