News Corp Australia passes 500,000 paid digital subscribers
News Corp says it has passed the 500,000 paid digital subscribers milestone in Australia.
News Corp Australia’s executive chairman Michael Miller announced passing the milestone in an email to staff.
In the company’s global quarterly results last week, chief executive Robert Thomson revealed the company had reached 493,000 digital subscribers by the end of March.
News Corp Australia boss Michael Miller said the milestone being passed meant “more and more people are willing to pay more for our trusted, quality journalism”
Or to put it another way, their reach has drastically declined?
No it hasn’t at all. It’s as large as ever. 500k of our audience pays for their digital news. What stats are you referring to? Please look at Emma or Neilson before making media decisions.
I see your point, but please don’t mention Emma as a metric of credibility.
Emma is News marking its own homework.
Its no mean feat. valuable eyeballs willing to pay to be tracked. If I had need of it I’d pay to get these ABC’s
Dunno if it pays for the big paper bill but they’re remorselessly shopping their content.
Sounds like they’ve had a good conversion rate from the many subscribers who recently lost their free “legacy” digital access (as I did).
“In the company’s global quarterly results…”
500k globally or in Australia?
How can these figures be substantiated?
Pay walls always reduce reach. We know that but do the figures reflect that?