News Corp-backed One Big Switch fined by ACCC for misleading campaign
News Corp-backed One Big Switch has been fined $25,200 by the ACCC for alleged false and misleading energy price representations in its ‘Big Switch Up’ offer with energy provide Click Energy.
The ACCC issued infringement notices over the campaign which claimed customers would save up to $372 per year if they moved their accounts.
The consumer watchdog alleged the savings promises were false or misleading as they were based on a comparison between Click Energy’s discounted market offer and competitors’ undiscounted ‘standing’ offers.
ACCC chair Rod Sims said: “The ACCC alleged that this representation was false or misleading because calculation of the 27% discount was based on rates under the Big Switch Up offer which were higher than Click Energy’s ‘standing’ offer rates.
