News Corp boss says industry needs to debate the value of audited sales figures

The value of audited sales figures, both print and digital, is an issue that needs to be debated by the publishing industry, according to the boss of News Corp Australia.

Speaking with Mumbrella, Michael Miller said following the withdrawal of rival publisher Fairfax Media from the digital audit, there is a “good debate that needs to be had with clients, agencies and publishers”.

Michael Miller: There is a “good debate that needs to be had with clients, agencies and publishers”

Fairfax Media withdrew its mastheads The Sydney Morning Herald, The Age and The Australian Financial Review from the digital audit, reporting “0”, as it was Fairfax’s view the audited figures were not something advertisers had been demanding.