News Corp takes majority shareholding in global digital real estate marketing business
News Corp Australia has taken a majority shareholding in DIAKRIT, a digital marketing solutions company for the real estate industry, with NewsLocal also launching a new property website aimed at Chinese-Australian audiences.
DIAKRIT, which creates a suite of visualisation tools and digital content including 2D and 3D floor plan services, photography services and 3D visualisations and animations, is headquartered in Bangkok and has offices in the US, Sweden, Norway and Denmark.
The company’s co-founders Fredrik Bergman, Dick Karlsson and Martin Fritze will continue to run the company’s operations together with the existing management team.
News Corp Australasia’s executive chairman Michael Miller said, in a statement: “DIAKRIT’s 3D and rich media content makes buying property much easier by helping people visualise their dream home, enabling them to make more informed decisions.