News Corp experiences 23% growth in digital subscriptions in Australia, despite ‘listless economy’, but Foxtel continues to suffer

News Corp Australia’s focus on growing its digital subscription base has paid off with a 23% growth in digital subscriptions across the country, despite, as chief executive Robert Thomson said, a “listless economy”. That figure was generated largely by The Australian which now has 65% of its subscribers on a digital-only basis. Digital subscribers across News Corp Australia currently sit at 566,600.

Advertising revenue, however, was down 5% across the business, with News Corp putting the blame largely on a “weakness in the print advertising market, primarily in Australia”.

Thomson said News Corp Australia had done well in a ‘listless economy’

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.