News Corp identifies forecasts 5 trends in consumers’ approach to travel
Trend forecasts in consumer’s attitudes towards travel and tourism by News Corp’s Travel Network has revealed that after feeling stagnant throughout 2020, consumers are eagerly seeking new escapes and experiences.
In April the number of page views on overseas destinations across News Corp’s network were up 46% on the prior three weeks. Interest in New Zealand as an international destination has jumped from being ranked 30th last year to 10th, likely inspired by the trans-Tasman travel bubble.
The consumer trends were identified through the News Travel Network and 8.5 million Australians that interact with News’ brands.
“The News Travel Network is very clear on the types of readers that we’re focusing our efforts on commercially, editorially and from a product and technology standpoint,” said News Corp Australia’s head of travel, Dwayne Birtles.
