News Corp launches ‘prestige publishing department store’ The News Prestige Network to target premium brands

News Corp is attempting to reposition its proposition to luxury brands by launching The News Prestige Network, which brings together its ‘premium products’ under the one banner for advertising and marketing purposes.

Michael Miller, News Corp Australasia’s executive chairman, said the combined offering, which is long overdue, showcases that the publisher has “something the tech giants do not, and will never have”.

News Prestige Network launch (L-R) : Nick Smith, Michael Miller, Nicole Sheffield, Nicholas Gray