News Corp launches travel show via Escape platform

February 8, 2023 10:10

News Corp Australia’s travel platform, Escape, is venturing into TV-style content with a new show launching via the website, escape.com.au.

The eight-part travel show Escape To… will launch with Emerald Cruises as primary partner, enables audiences to book and buy the same travel experience while they’re watching, directly from the website.

Each episode can be watched in its entirety or broken down into segments that can be enjoyed in isolation, putting consumers in control of the content.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.