News Corp, Principals and Customer Frame join B2B Marketing Summit to address subscriptions, strategy and brand

July 18, 2019 10:15

News Corp Australia, branding agency Principals, and strategy and operations agency Customer Frame, are set to take to the stage at Mumbrella’s B2B Marketing Summit on September 5 to tackle topics including strategy, building a subscription-based B2B business, and customer profiling.

Lauren Moloney, News Corp Australia’s general manager of growth and customer commercialisation for small and medium business, will discuss why knowing your customers and providing ongoing value is the crux of a successful subscription business.

Moloney will unpack how to obtain a successful B2B subscription business

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

B2B Marketing Summit Lauren Moloney News Corp Peter Turner Principals Sueanne Carr Tim Riches

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News Corp, Principals and Customer Frame join B2B Marketing Summit to address subscriptions, strategy and brand

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