News Corp relaunches mX – with a twist
News Corp has teamed up with the AFLW to relaunch its mX newspaper in celebration of the league’s tenth season, with issues available from today.
The new incarnation of every commuter’s favourite rag will be named wX, and will span ten issues across the AFLW season, with distribution at football grounds, cafes, newsagencies, and train stations in Sydney, Melbourne, Brisbane, Adelaide, and Perth.
Each edition will have a print run of 60,000, and will feature “in-depth player profiles, and behind-the-scenes moments that capture the spirit of the AFLW”, according to a media release.