News Corp reveals content marketing agency Sudden.ly
News Corp has used its annual Come Together industry showcase to promote the company’s increasing sophistication in helping brands talk to its many audiences.
In a series of presentations which barely touched upon traditional display advertising, the company unveiled a string of initiatives around content marketing and native advertising, along with brand extensions in the food category.
News Corp revealed that it would be launching standalone content marketing agency Sudden.ly, which will create social content for brands to use on their own channels, rather than the publisher’s mastheads.
Smith will lead Sudden.ly
Another year. Another new logo to announce….
Remember ‘Made’? Never made a dollar. News Corp is acting like a business 5 years ago.
http://www.adnews.com.au/adnew.....g-division
Um, isn’t this just “News Corp Studios” (launched at the News upfronts three years ago) under another name, and under another manager?
http://www.newscorpaustralia.c.....rp-studios
An exciting new initiative? Nah, same old, same old. Just a new name/logo/manager
I’m from within the industry (as opposed to being a client/brand) and News have a bewildering array of different content agencies and solutions.
Confusing and messy..
So I guess Medium Rare is cooked ?
Great sales guy. Poor leader. A decent idea destined to fail.
“News Connect Customer Match allows brands to upload their own data to match their customers with News Corp audiences.”
Not if they are EU users after 25 May.
Because what we need is another content marketing agency. Christ, how out of touch are you News.
Why compete with medium rare – who have done this well for years. Especially when they are your partner?
It’s rare that you see such a collection of people come together who are more able to get existing revenue lines and reallocate the numbers against an expensive project of theirs to give it the illusion of success and feed off the work of other people. Whoever is monitoring where the money comes from – compare it to previous years figures from the same clients.