News Corp rolls out trial to deny access to users of ad-blockers

News Corp has followed through on its plans to block users of ad-blockers with pop-ups, suggesting users need to subscribe or white-list the website to access the content.

Last month Damian Eales, managing director of metro and regional publishing, told Mumbrella News Corp would be launching a trial to prevent ad-blocker users from accessing digital content.

Damian-Eales-3-1-234x156

Eales: “Without [ads] we can’t afford to offer quality journalism”

“We are funded by a combination of ads and subscription and without that business model we can’t afford to provide this [journalistic] service.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.