News quietly removes Perth Now paywall
The paywall for the Perth Now news website has been taken down, the first time News Corp Australia has removed a pay barrier since they were introduced to all its major newspaper brand mastheads in the middle of last year.
Mumbrella understands the paywall for the site, which houses The Sunday Times’ content, was quietly removed yesterday as part of a major refresh on the site, as it seeks to compete with the free online offerings of rivals West Australia News’ The West Australian and Fairfax’s WA Today. The move means users are no longer blocked from reading when they reach the monthly limit of free articles.
A News Corp spokeswoman refused to be drawn on the decision saying: “Shortly we will be revealing a new Perth Now design which has no impact on our current digital subscription model.
“We will keep the market up to date on any further changes we make to our site as it happens.”
For the first time ever the oz appears to be required to be commercial. Not much chance. But amusing to watch.
Good because let me tell you closing Safari going to settings and clicking clear cookies every and data couple of days was really getting annoying.
Traffic will go up and they will be able to sell more ad’s. CPM is something I would never allow a client of mine to buy though. Too much waste. CPC or CPA, is okay.