News Corp taps into in-video shopping capability in latest campaign
News Corp Australia has launched an in-video shopping campaign with Moët & Chandon, supported by Vudoo, an interactive technology company.
The campaign introduces Moët Hennessy’s new direct-to-consumer sales proposition and the offer of personalising Moët & Chandon champagne bottles and packaging. Featuring products in video content, the campaign allows consumers to swipe and buy directly from the video.
The campaign comes in time before the end-of-year celebrations and gifting season.
