News Corp targets advertisers in new trade campaign ahead of financial results
News Corp Australia has launched a new trade marketing campaign, urging marketers and advertisers to invest in the face of an economic downturn.
“By simply maintaining or increasing advertising spend, you can increase your brand’s share of voice, and share of market,” the ad which ran in today’s The Australian reads.
The easiest way for News Corp to cut cost would be to delete country distribution of the print edition Very expensive for low sales