News Corp to launch inaugural advertising expo, News Engage
News Corp Australia will run the company’s first advertising expo series next week.
The announcement:
Lou Barrett, managing director national sales at News Corp Australia is the driving force behind the company’s first-ever advertising expo series to be held in Sydney, Brisbane and Melbourne starting next week.
News have looped Lou Barrett’s voice on to a 7-hour file that softly states “Buuuyyyyyy Priiiiinnnt” over and over again.
One of the problems faced by businesses is the new breed of ‘digital natives’ (marketers) who only want to recommend a strategy or opportunity if it includes a pixel. Every channel has it’s strengths, and used well and strategically Print (and other more traditional media) still holds incredible value to marketers. That being said, nobody likes being told any single channel will change their world, it’s about strategy, planning and creative working together focused on the right audience segments (at the right time) for your brand. Go forth and validate what integration channels may work best for you, and don’t be afraid of the P word, you may find yourself telling others to “Buy Print”.