News.com.au eyes news bulletins for Spotify and Pandora
News Corp’s news.com.au is keen to partner with Pandora and Spotify to produce news bulletins for the streaming services, after a successful ad campaign with the services.
Julian Delany hopes to create a 30sec audio news bulletin for Spotify and Pandora
Speaking at yesterday’s Unrivalled event in Sydney, Julian Delany, managing director of news.com.au, unveiled a pitch to partner with the streaming services, saying: “We want to be the source of the news not just the site”.
“If we want to be the source of news a great way for us to do that is actually have a news bulletin in an audio way and the way we can do that is through Pandora and Spotify” he said.
Hopefully the good people at Pandora and Spotify will consider the fact that the so called ‘news’ that comes out of the Murdoch stable is extremely one sided. I hope that Pandora and Spotify will not side with the ultra conservative, pro coal, climate change denying institution that is the Murdoch press. I hope so. I will cancel my subscription and encourage others to do so, if they do.
I second that motion. To often do we see corporations drive a political bias. As we are going non visual perhaps all audio could be examining all sides of the argument. ‘Reporting’ as a term now lends itself to trending topics. How about give pros cons and facts. I’ll be cancelling both subscription if at any point I hear the cries of the left or the delusions of the right.