News Connect: How News Corp’s data-driven partnership with Quantium works

News Corp has taken the plunge and launched a new data advertising solution called News Connect. Miranda Ward spoke to News’ head of digital sales strategy Cameron King about the new offering.

News Corp made a lot of announcements at its upfront style ‘Come Together’ event earlier this year. The most game changing of them was its partnership with Quantium to marry up its vast trove of online data with offline data called News Connect.

The partnership with Quantium will see its bank of data on the offline shopping, travel and purchasing habits of eight million Australians made available to advertisers along with News Corp’s data, which the company says covers seven million readers.

Cameron King, News Corp head of digital sales strategy, said News Connect is essentially an advertising product that “combines what people watch and read with what they purchase”.