News Corp launches Taste.com.au in beta mode, offers advertisers native video platform

November 17, 2016 4:44

News DNA has relaunched food platform taste.com.au in beta mode ahead of a scheduled official re-launch in January.

Fiona Nilsson, director of food at News DNA, said: “Launching in beta first enables our users to help shape the product features they would like to see ahead of our hard launch next year.”

The beta relaunch follows the launch of News DNA and the creation of Food Corp, with taste.com.au rebuilt to merge 60,000 pieces of content and six million pieces of user data.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

News Corp launches Taste.com.au in beta mode, offers advertisers native video platform

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE