News Corp hints at future strategy, while publishers push EMMA
Julian Clarke, News Corp Australia’s recently appointed CEO, has given the first hints of his strategy for the business, telling an industry forum that the publisher and industry needed to focus on differentiating its products.
During a panel discussion of newspaper CEOs at the industry’s Future Forum in Sydney, Clarke said his company needed to mirror advertisers in using a master brand strategy.
“We are following the steps of most national brand operators we started with a single brand with newspapers which is a multi-major brand,” said Clarke.
“In the automotive industry you have seen the whole market has been segmented not because they had reduction in capacity,” he said.
Morgan is gone! Ha.
It has to be drugs. Or maybe Perth is an isolated, monopoly market?
Looking forward to Hywood’s sales pitch.
Chris Wharton & Greg Hywood are so out of touch with what is really happening – and inflated figures are not the answer. Hopefully Julian Clarke will have a new approach on how to resurrect the newspaper industry.
I think the fact that the newspaper industry is even having a Future Forum shows how out of touch they are…
It doesn’t matter if they’re inflated or not, so long as they’re all inflated equally.
You know what’s odd? I actually wanted to read an article on the Oz enough to pay whatever it was. My old password didn’t work, so tried their reset, no luck, Went to click on their support email and there WAS NONE.
You have to phone them during business hours. Their digital offering has no online support. I was not expecting live chat but it would have been good to have been able to fire off an email and then forget about it.
But no – their digital subscriptions offer only analogue support. I think that says it all.