‘News is not the reason people use Facebook and Instagram’: Meta Australia hits back at media claims

Meta Australia has responded to media reports about its role in the news industry, debunking various claims, and sharing the company’s “concerns with the News Media Bargaining Code”.

“The truth is that interest in news is declining on our platforms and that our audiences are engaging with different types of content,” a blog post seen by Mumbrella claims, pointing out the success of newer formats like Reels across Facebook and Instagram.

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