News Limited to become News Corp Australia

June 26, 2013 11:26

Australia’s largest publisher News Limited is to change its name to News Corp Australia.

The change comes 90 years after James Davidson created News Limited in 1923. It formed the foundation of the Adelaide-based empire that Sir Keith Murdoch bought into in 1949. Three years later, Rupert Murdoch inherited his father’s interests and began what was to become a global empire.

In a staff email, News Limited CEO Kim Williams, said the rebrand will take place from this Monday July 1.

News Limited’s owner News Corp split this month into two companies – ‘new’ News Corp and 21st Century Fox. The company’s Australian assets – including its news mastheads, Fox Sports and half share of Foxtel – sit within the new News Corp.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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5 COMMENTS

Jack 26 Jun 13

Didn’t they just have a major reshuffle of corporate brands last year? Didn’t News Ltd change to News Australia? What happens to the old logos?

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mumbrella 26 Jun 13

Hi Jack,

That was the leaked plan, but it never happened. I suspect that the News Corp split changed the plan.

Cheers,

Tim – Mumbrella

George Michaelson 26 Jun 13

if the lettering is the logo, they even have a small element of ‘up and to the right’ in the uptick on the final letter of cursive. (long dead theory of corporate LOGO holds thats the winner)

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in tha know 27 Jun 13

New name doesn’t mean new culture…..sadly for News!

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Fiona 1 Jul 13

http://gawker.com/desperate-ne.....-510131386

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