News Ltd hires Virgin Mobile marketing director Anthony Hearne for paid content drive
News Ltd has appointed its first marketing director for its paid online content.
Anthony Hearne, currently marketing director at Virgin Mobile, will take up the role next month.
The announcement from News Ltd said: “In this newly created role, Mr Hearne will lead the marketing and sale of News Ltd’s paid content, working with mastheads as they develop new digital subscription products.”
News Ltd boss John Hartigan said: “We’re pulling in the best people for this and when it comes to subscription marketing, Ant is undoubtedly one of the best.”
Big challenge Ant! Best of luck mate.
Well Done Ant……
Virgin Mobile losing 2 marketing directors in quick succession? Seems like they are wobbiling to me – only a matter of time before Optus steps in the steer the ship.
Onya Hearney.
didn’t he only take this role less than 6 months ago?
I hear 3 is the magic number….
3 Marketing Directors in 3 years
3 CEO’s in 3 years
3 Finance Directors in 3 years
and now….
2 Directors (Sales and Marketing) resigning since the new CEO joined 4 months ago. Who’s left in a senior position to make the final trifecta
Nice one Ant. Not an insighificant challenge. Given you’re now a competitor I wish you moderate degree of success!
Well Done mate!!!! You deserve it…
Best of Luck..
Well Done Ant Hearne!