News Ltd launches blue ribbon campaign for flood relief

Tim Burrowes

January 18, 2011 12:23

News Ltd has launched a campaign aimed at helping flood victims across Australia which will see the public and TV personalities sporting blue ribbons from tomorrow.

The Flood Fightback Ribbon campaign is being promoted across the publisher’s metro newspapers including The Courier Mail in Brisbane, Herald Sun in Melbourne, The Daily Telegraph and Sunday Telegraph in Sydney, The Advertiser in Adelaide and The Sunday Times in Perth in what it describes as “a national display of compassion”.

The Herald Sun ran a similar yellow ribbon campaign in the wake of Victoria’s deadly bushfires.

From tomorrow, Spotlight and Anaconda stores will be handing out the ribbons for free across the country after donating thousands of metres of ribbon material.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.