News Ltd: why would we go free?

Tim Burrowes

April 20, 2009 7:54

News Ltd has written to Victorian newsagents to say it has no plans to take its metro papers free.

It follows Mumbrella’s suggestion that the option might be under consideration.

The letter, to Peter Cowley, CEO of a Victorian newsagency association, says:

Your members can safely disregard the suggestion that metropolitan daily newspapers like the Herald Sun might one day be given away free of charge.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.