News Ltd’s Taste to offer Twitter-friendly recipes in 140 characters or less
In what looks, at the very least, like an excellent PR stunt, News Ltd’s Taste supplement is to start publishing Twitter-friendly recipes.
The first one reads:
“Put fish fillet in circle of baking paper. Top with tomato slices, olives, basil. Crimp edges to form parcel. Bake at 180C for 6-8 minutes”
Readers are being invited to respond to Taste’s Twitter profile, @Team_Tasty with their own recipes.
And equally chortlesome is the Twitter-friendly press release that accompanies it:
It will be interesting to see how this goes up against http://twitter.com/CookBOOK which has been running for quite a while now.
Good god… could it be that News finally gets social media?
Congrats to Taste.com.au
Despite a serious lack of resources since their acquisition by News Limited from FPC Magazines, this red-headed step kid has soldiered on with limited budget and a lack of management love.
The site is one of the few properties in the News Limited stable that understands the difference between comments and community and they’ve worked hard in the social space whilst ducking attempts to have the forums shut down (the life blood of the site).
I fondly recall bribing my team to work back late to sneak in a quick redesign (with no budget or approvals) whilst CD at News Digital, powered only by the enthusiasm (and baking prowess) of the editor Tania Cammarano and Anthony Peet.
It’s a great site and an even better community. I hope their Twitter strategy works and I look forward to eating more of Tania’s delicious cakes.
Tania, if you happen to come across this comment, the Reading Room office is at 487 Elizabeth St, Surry Hills. Feel free to drop in baked goods anytime; it’s always “Cake-o-clock” here.
Cheers and best of luck,
Andrew
Agree with Andrew. Though, from a food perspective, there is nothing wrong with putting a link to click through to a recipe, photo, or review. Just as good a way to utilise twitter to share trusted information. @frombecca #1 on twitter for food + travel in Australia.
Clever! Must be the new ‘strategy role’ they’ve hired https://staging.mumbrella.com.au/news-ltd-creates-strategy-role-to-boost-ad-revenue-for-food-brand-taste-20258
Andrew, taste.com.au is a great product, you and the team did good. I rely on it weekly.