News Magazines rebrands to emphasise lifestyle focus

Tim Burrowes

November 21, 2011 11:03

News Magazines has relaunched as NewsLifeMedia in a move which positions the publisher as the lifestyle publishing arm of News Limited.

According to the company “The rebranding reflects a radical overhaul of the company’s business model and its aim of becoming Australia’s leading Lifestyle and Life Stage content company.”

The company’s key verticals are Food, Fashion, Home, Health, Parenting and what it describes as Weekends.

Sandra Hook discusses the creation of NewsLifeMedia with Mumbrella editor Tim Burrowes:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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5 COMMENTS

John Grono 21 Nov 11

Sounds like a Whispering Ted Lowe interview.

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Michelle 21 Nov 11

Enjoyed the interview Tim – is there any way you can be on the same physical level as the person you’re interviewing ( without the desk ?) – it didn’t look comfortable from the viewer ‘s angle ,,,,not sure about the interviewee

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mumbrella 21 Nov 11

Hi Michelle,

Good feedback – funnily enough, what’s out of shot is that the sofa is now on blocks. Any more and the poor interviewees wont have their feet on the floor. The camera angle doesn’t help though!

Cheers,

Tim

Jo Frances 22 Nov 11

‘Radical’ or blindingly obvious?
Nothing says ‘radical’ liked a 1980s logo!

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Jo Frances 22 Nov 11

Sorry…*’like a 1980s logo” not ‘liked”

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