News Magazines shifts Karen McCartney to new role

News Ltd has shifted the group editorial director of its magazines division, Karen McCartney, to a new role – group editorial director of lifestyle content.

McCartney has a brief to develop the editorial strategy for all lifestyle content, attract more female readers and help integrate News’ newly acquired company Kidspot into the business.

McCartney will report to News Ltd chairman and CEO John Hartigan and work closely with group editorial director Campbell Reid and News Magazines’ CEO Sandra Hook.

Hartigan said: “Karen’s first priority will be to identify new growth potential for products like Body+ Soul which has expanded from our Sunday newspapers into a very successful website and www.taste.com.au which has grown in the other direction from a website attracting more than 600,000 users a month to a print section for our metropolitan daily newspapers.”