News Ltd reveals online gaming as next phase of micropayments strategy
News Ltd is to introduce gaming as the next part of its strategy to extract money from users of its news websites, with the launch of a pay-to-play trivia game on its Daily Telegraph website.
Daily Telegraph Trivia will be a flash-based game embedded on the Telegraph site. Users will be charged in the region of $1.50 to play.
The platform is being provided by the London-based company Amuso, which has an existing relationship with fellow News Corp company MySpace.
Users will either be able to play for free or pay to enter games against other players with the entry fees pooled as a prize. Amuso already powers gaming across the world, so there will be an immediate pool of opponents.
looks like a distribution alliance/traffic generator for the gaming company and quick revenue generator for NDM more than a ‘strategy’ to me.
Sounds like a gamble… at least they’re not pretending this new revenue stream has anything to do with exclusive news content
Instead of contributing something useful to society they make sure that people waste more time and money! I think it’s wrong.
Well… problem solved!!!! 🙂
wow looks awesome!!
Yep, fels like gambling to me.
If it is gamblingof sorts then I wonder if it might also be skating the edge of the Interactive Gambling Act which precludes promotion of rapid play or casino-style games to Australian citizens.
It seems like this makes sense for Daily Telegraph given that they make no money off circulation anymore and Murdoch eventually wants to charge to read online news!