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News site daily audiences surged during Olympics with numbers remaining high post-games

August 29, 2024 7:39

The Olympics boosted average daily audiences on Australia’s top news websites by 27%.

According to Nielsen Daily Digital Content Ratings (DCR) numbers, several digital news outlets experienced triple-digit growth, with The Guardian Sport seeing its daily audience surge by 139% during the games.

Nielsen Pacific managing director Monique Perry said if that’s not proof that news consumption remains robust, especially during major events, I don’t know what is.

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Rosie Drew is the senior reporter at Mumbrella. She joined in May 2024.

Topics
Nielsen Olympics The Guardian Sport
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