News sites are producing more than 21m clickbait articles every month, research suggests

Miranda Ward

June 20, 2016 3:57

There are more than 21m clickbait articles being produced globally every single month, according to research produced by news service, Inkl.

The research, produced by research tool Wonder for Inkl, a free news service that says it “eliminates” clickbait and tabloid-style news stories from its feed, estimates there is an average of two clickbait style articles per day day across 350,000 websites.

“If correct, the estimate would suggest that almost 10 new clickbait articles are produced every single second. No wonder it feels like we’re floating in a swamp of this stuff,” wrote Inkl CEO Guatam Mishra in a post on LinkedIn.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

clickbait Guatam Mishra Inkl

3 COMMENTS

Journo 20 Jun 16

Tosh. Those four points could apply to any news story. Clickbait is something quite different: articles that trick people into clicking thru to a story that is not represented by the heading. If they are counting typical news stories (like this one!) as clickbait, they are over-estimating the number.

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Gina Lofaro aka the wordmistress 21 Jun 16

What annoys me is that I get suckered into clicking through! I thought I was better than that lol.

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Josh Jackson 11 Jul 16

Trump and Bernie facebook groups post this shit non-stop.

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