Newsagent Mark Fletcher wants mag publishers to stop giving supermarkets ‘better price deals’
Fletcher: “Stop giving supermarkets better price deals”
A push by Magazine Publishers of Australia to entice customers into newsagents by offering high-end prizes has succeed in attracting more shoppers, according to newsagent and director of Newsxpress, Mark Fletcher; however, he warns magazine publishers must stop giving supermarkets “better” price deals.
The three-phase promotion, which launched last month, includes three national newsagent-exclusive promotions run over three months that focus on weekly, home and food titles and offer prizes (including a car) in an effort to encourage consumers purchase a magazine from a newsagent.
Phase one of the campaign, which is backed by Bauer Media, Pacific Magazines and NewsLifeMedia, ran in February and focused on weekly magazines.
