GSK calls ‘winner takes all’ global pitch for Panadol
Pharmaceutical powerhouse GlaxoSmithKline has called a global pitch for one agency to handle the creative, digital and public relations accounts for its Panadol brand, Mumbrella can reveal.
The brand, which is run from GSK’s massive Singapore headquarters, has called a ‘winner takes all’ review, putting its current roster of agencies on uncertain footing, according to various sources.
